IKONO

Responsible for

Creative Direction
Art Direction
Digital Design

Team members

Joe Baglow (Designer)
Matt Bachmann (Strategist)

IKONO is an immersive experience museum that brings together art, play, and the unexpected in eclectic spaces across major European cities. IKONO engaged with us during a key expansion phase, looking to create a more mature, flexible, and distinct visual identity that would set them apart from competitors' "selfie-station" approach. We created a brand and website that captures the unique experiences and creative spirit found at each location. The expressive color palette and emotive photography style evoke a sense of wonder, discovery, and creative play.