Willo App Launch Campaign

Responsible for

Creative Direction
Art Direction
Copywriting

Team members

Ed Garcia (Designer)

UC San Diego students use multiple apps to manage their digital lives, particularly for school and health care related functions. To help students more easily access campus wellness resources, UC San Diego Health partnered with the Computer Science and Engineering department to create Willo, a free app that lets students search, locate and utilize all health and wellness services. To drive adoption of Willo, we developed a launch campaign positioning the app as the best resource for managing student commitments, focusing on the app’s optimized functionality. The campaign is designed to appeal to all students, regardless of their year in school, social background, or on-campus engagement. To help build trust and connection among potential users, the campaign draws its inspiration from both the Willo app and UC San Diego campus branding. Most importantly, the campaign features real students who contributed to the project through design, programming, and marketing.