Brooklyn Brewery website

Responsible for

Creative Direction
Copywriting

Team members

Leo Rabelo (Digital Designer)

Brooklyn Brewery is an eclectic, gritty, and unusually fun brand who creates beers and flavors just as rich and unexpected as Brooklyn itself. Their unique take on beer, with several creative flavors and seasonal offerings are what truly makes them special and loved by beer aficionados. Unfortunately their web site reflected none of these traits in addition to being difficult to update, and ineffective for users. The goals were to help promote their full line, as well as drive traffic to the Brooklyn taproom location.

We knew immediately that the personalities behind the beer, and the character of both the products and location all had a big role to play in bringing the brand to life. We also created a beer finder tool (that uses less than scientific methodology) to steer users to lesser known flavors. My role was to drive the creative, guide the process and ensure we delivered a site that was worthy of such a great opportunity.