Facebook Showcase Launch Campaign

Responsible for

Creative Direction
Copywriting (video script, OOH)

Team members

Joe Ross (Designer)
Megan Kapalla (Strategist)

Facebook Watch was struggling to attract agency advertising dollars, and customer feedback revealed a complicated and ineffective engagement model. To respond, Facebook revamped the entire ad-buy program under a new name, Facebook Showcase—with the goal of launching at the Upfronts alongside every other major network.

My role was to lead the creative team in developing an explainer video, sizzle reel and supporting marketing materials that positioned the program in an approachable way in order to more effectively target agency clients. Under very tight timelines (and a holiday or two) we defined the strategy, developed content, scripted and shot the videos in time for their launch date. The program received over 115M online media impressions, far exceeding client expectations.